What does it mean to be a Dad, anyway? Or a Mom for that matter? Is it about passing genes? Or passing knowledge? Is it loving people in your house or extending your arms to anyone who needs a squeeze?
For us, family is more than “Moms” and “Dads.” Because being a parent goes a whole lot deeper than DNA. It doesn’t matter where we got our head, shoulders, knees and toes from. Our family is who sees us. Who shows up. Who sparks our fire.
We’re proud of our families. The ones we were born with and the ones we’ve chosen. So to celebrate our “family pride” this year, we collaborated with California-based artist Humberto Cruz (AKA I Scream Colour) on a Pride 2022 Collection that colors outside the family lines. This year’s Pride Pack, along with the limited edition Pride T-Shirt, 'Daddy Chill' Bucket Hat and 'Daddy Chill' Dad Hat illustrate an unconventional family photo. A glorious snapshot of loud and proud creatures in every size, shape and hue. There’s leather bunnies, teddy bears, aliens, mermaids, smokin’ suns, groovy ‘nanners and even some technicolor flora and psychedelic fauna.
We know that the sun doesn’t shine this bright for everyone. That’s why we’re donating 100% of the sales proceeds from this collection to Equality California. They bring voices of LGBTQ+ people and allies to institutions of power in California and across the United States. Striving to create a world that is healthy, just and fully equal for all LGBTQ+ people. Because that’s what families do.