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Pride 2022 ‘Daddy Chill’ Dad Hat

$25.00 Regular price $49.00
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A tie-dyed, unstructured, low-pro dad hat made from 100% cotton with a tri-glide buckle closure. On the front is artist Humberto Cruz’s colorful take on ‘Daddy Chill’ embroidered loud and proud.

100% of proceeds from the sale of this hat will be donated to Equality California.

Free USPS first class shipping on all orders over $100!

Pride 2022 Collection

We’re proud of our families. The ones we were born with and the ones we’ve chosen. So to celebrate our “family pride” this year, we collaborated with California-based artist Humberto Cruz (AKA I Scream Colour) on a Pride 2022 Collection that colors outside the family lines. This year’s Pride Pack, along with the limited edition Pride T-Shirt and duo of Daddy Chill hats, illustrate an unconventional family photo. A glorious snapshot of loud and proud creatures in every size, shape and hue. There’s leather bunnies, teddy bears, aliens, mermaids, smokin’ suns, groovy ‘nanners and even some technicolor flora and psychedelic fauna.   


Humberto Cruz AKA @iscreamcolour

Humberto Cruz is an illustrator and graphic designer based in San Diego, CA. Influenced by pop culture, fashion and color, he describes his work as spontaneous, quirky, fun and enthusiastic. He primarily works with pastels, markers and spray paint and focuses on digital media from initial concept development, to art creation. Under the name I Scream Colour, Humberto Cruz incorporates his love for 80s culture and 90s cartoons into his work. Despite his colorful doodles depicting a dream-like state, the illustrator is still very down to earth. When he’s not making art or enjoying a gorgeous sunset, his focus shifts to issues surrounding the environment and mental health. 

About Dad Grass Merch

Our special collections of apparel, accessories and smoking paraphernalia pay tribute to the timeless staples of dad style. Past, present and future. Like our hemp joints, flower and tinctures, Dad Grass merch is always simple, classic and of the highest quality.

Pride 2022 ‘Daddy Chill’ Dad Hat

$25.00 Regular price $49.00

Limited Edition Pride Tee

Artwork by Humberto Cruz (AKA I Scream Colour)

100% of the Proceeds Donated to Equality California

Humberto Cruz

California-based artist Humberto Cruz (AKA I Scream Colour)

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Fran Gomez de Villaboa

London-based art photographer and Dad Grass collaborator

Read Interview

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