We’re proud of our families. The ones we were born with and the ones we’ve chosen. So to celebrate our “family pride” this year, we collaborated with California-based artist Humberto Cruz (AKA I Scream Colour) on a Pride 2022 Collection that colors outside the family lines. This year’s Pride Pack, along with the limited edition Pride T-Shirt and duo of Daddy Chill hats, illustrate an unconventional family photo. A glorious snapshot of loud and proud creatures in every size, shape and hue. There’s leather bunnies, teddy bears, aliens, mermaids, smokin’ suns, groovy ‘nanners and even some technicolor flora and psychedelic fauna.   

Humberto Cruz is an illustrator and graphic designer based in San Diego, CA. Influenced by pop culture, fashion and color, he describes his work as spontaneous, quirky, fun and enthusiastic. He primarily works with pastels, markers and spray paint and focuses on digital media from initial concept development, to art creation. Under the name I Scream Colour, Humberto Cruz incorporates his love for 80s culture and 90s cartoons into his work. Despite his colorful doodles depicting a dream-like state, the illustrator is still very down to earth. When he’s not making art or enjoying a gorgeous sunset, his focus shifts to issues surrounding the environment and mental health. 

Our special collections of apparel, accessories and smoking paraphernalia pay tribute to the timeless staples of dad style. Past, present and future. Like our hemp joints, flower and tinctures, Dad Grass merch is always simple, classic and of the highest quality.