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Reefer & Reads Chapter Three: "How We Roll"

Flesh Out Your Book Shelves And Stash

We’re not here to tell you that you should be reading (whatever Dad!). Or what you should be reading (come on, Mom!). But we do have some favorite titles circulating around Dad Grass HQ and we figured we’d invite you into our little informal book club through a new series we call Reefer & Reads. And yes, it’s exactly what it sounds like. A whenever-the-inspiration strikes-us no-pressure-on-you set of reading recommendations combined with suggested reefer pairings.

Noah Rubin, author of How We Roll, has a way with words, so we'll let him do the talking.

"When it comes to things I am passionate about, music, weed, and writing are definitely on the top of my list. I started writing for music zines when I was a teenager and when I moved to New York City I instantly gravitated towards other folks that were in my lane. My good friend Noah Callahan-Bever introduced me to the ego trip magazine squad and later opened doors for me at Mass Appeal when it was still a small graffiti mag with big ambitions. Those days introduced me not only to weed culture but also to many music legends in the making. Little did I know how this community would change the shape of pop culture over the following years (and decades). Ultimately these experiences early in my career showed me what was possible when it was time to write my first book, How We Roll…and obviously the weed helped out too!"

A Brief History of Seven Killings
By Marlon James
Pairs Well With: Mom Grass 10 Pack

"Marlon James is my favorite novelist working today and this book instantly captured my attention with its nuanced characters and layered narrative approach. James brings readers on a journey through the history of modern Jamaica as seen through the lens of everyone from CIA operatives working to influence the island’s political climate, to gangsters perpetrating bloodshed to hold down their turf, to Bob Marley himself (referenced in the book only as “the singer”) who in some ways is an embodiment of the highs and lows of Jamaica so incredibly expressed by James in this book. Do yourself a favor and read Seven Killings asap!"

Cannabis: A History
By Martin Booth
Pairs Well With: Dad Grass Flower

"The history of cannabis is frequently discussed but rarely understood. Cannabis: A History is a great entry point for anyone who wants to better know the long and fascinating history of the cannabis plant. The book dispels some myths and perpetuates others but ultimately shares an essential point which is that cannabis and human beings have had a relationship for many thousands of years (at least). Our modern perception of cannabis as an illicit plant was very intentionally crafted by biased political actors and we should feel grateful that we are entering an era of deeper understanding of the plant. Pick this one up to dive deep on the important history that has contributed to how we think about cannabis in our lives today."

A Cook's Tour
By Anthony Bourdain
Pairs Well With: 
Something's Fishy 5 Pack Dad Stash

"Tony Bourdain is a big influence on me as a writer. I feel very fortunate that his estate allowed me to use a quote of his as the opening to my book. Bourdain believed in big adventures, great food, and a steady supply of good weed. Now that’s a mantra I can relate to! A Cook’s Tour is a fun read that finds him trotting the globe eating amazing food and encountering lots of interesting personalities along the way. Given that travel has been less accessible to us over the last few years, a book like this is a great way to enjoy the thrill of being on the road from the comfort of your couch (preferably while smoking a well rolled joint)."

Egotrip’s Big Book of Racism
By Sacha Jenkins and the Egotrip Family
Pairs Well With: 
Dad Grass 10 Pack

"Egotrip magazine was a revelation for me and I consider Sacha an important friend and mentor. Big Book of Racism distills some of the best of egotrip magazine’s vibe and translates it to book form. Fun and funny articles, lists, and non stop irreverence from cover to cover. Our collective anger at generations of inexcusable injustice are essential expressions. Big Book makes its social critique with laughter and insight rarely explored in this way before or since. Though my book covers a much lighter topic, I can confidently say that without Big Book of Racism as an influence, How We Roll would not exist."

About The Book
Celebrate one of the most foundational and varied skills of the cannabis connoisseur, with How We Roll: The Art and Culture of Joints, Blunts, and Spliffs. This handy, visual, and giftable guide to twisting-one-up offers rolling techniques, do's and don'ts, quizzes and charts, and illuminating interviews in one lively illustrated reference. Practiced potheads and perennial puffers alike will find something new and exciting in these pages written by the former editor-in-chief of Snoop Dogg’s media platform, Merry Jane.

From the classic joint to The Scorpion, The Braid, The Holy Cross, The Tulip, and other unique approaches, How We Roll employs clever illustrations and clear instructions to take you higher. Featuring interviews with notable cannabis lovers like Wiz Khalifa, Dawn Richard, Wayne Coyne, Laganja Estranja, and Tommy Chong, insight into rolling culture around the world, and tips and tricks for rolling an impressive J, How We Roll is the go-to guide to rolling deep.

About the Author
Noah Rubin is the editor of Snoop Dogg's hit cookbook From Crook to Cook and the former editor-in-chief of Snoop's media platform, Merry Jane. Before Merry Jane, he was editor-in-chief of Nas's media platform/production house Mass Appeal. In addition to his writing and editorial work, Rubin has an extensive music background. His credits include Grammy-winning A&R work for global EDM phenomenon Flume and production on two highly regarded albums for Wu-Tang Clan. He is also the former VP of Music at Decon Records (now Mass Appeal Records), home to artists like Run the Jewels, Pusha T, and the Hood Internet.

About Chronicle Books
Founded in 1967 in San Francisco, Chronicle Books is one of the world’s most admired publishers and distributors of illustrated books, gifts, and games for all ages. Its highly acclaimed list spans art, photography, food, lifestyle, pop culture, humor, self-help, wellness, children’s books, and stationery, among other categories. Chronicle is the home of numerous award-winning authors, bestselling series, and trend-setting titles. Chronicle Books is committed to partnering with artists and writers who represent the diversity of our world and to maintaining an inclusive and equitable working environment for its employees and business partners. For more information visit

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